Meta has invested $50 billion since 2020 in augmented reality (AR) technology (per Yahoo Finance), but how far has it really come with the latest prototype show-and-tell? In this episode, we're joined by Fraser Bowie—AR Wearable Product Leader, Visionary, and Innovator—to explore how Meta's latest product prototype, Orion, stacks up against others innovating in the AR wearable market. We discuss the current technologies, customer perspectives, AR wearable market penetration and the long road still ahead to make AR truly practical for everyday use. Join us as we cut through the hype, uncover the reality of AR's potential, and explore its integration with existing digital systems.